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The smartphone market in Australia is highly competitive. According to the Australian Communications and Media Authority (ACMA), Australia’s mobile industry has already reached saturation point. In fact, Australia has one of the highest smartphone penetration rates in the world. According to data provided by Flurry, Australia is placed fourth highest at 79% ahead of the US and UK.
In Australia, the two major mobile platforms are Google Android and Apple iOS. New statistics by Telstye demonstrate the strong competition between the two with Android owning 44% of the market and Apple close at its heels at 43%.